Introduction
Tate Publishing of Mustang, Oklahoma, is one of the largest booksellers in the nation. The company was founded 12 years ago by the Tate family to create a Christian-based, family- wned, mainline publishing organization with a mission to discover and market unknown authors and provide them with the highest quality books and royalties. It has grown into a multi-million-dollar publisher that prints paperback books on Xerox equipment; the printing facility operates three shifts, 24 hours a day, seven days a week, producing tens of thousands of books per month.

The Challenge
Reader’s Digest is an industry leader when it comes to direct marketing initiatives – its response rates are typically much greater than the one or two per cent industry average, sometimes reaching double digits.

Executive Summary
Cloud computing is one of the hot topics of our day. And it deserves all the attention. Why? Because it has the potential to deliver a wide range of innovative services for the management of infrastructure, development platforms, software applications and complex business processes more efficiently and cost-effectively than ever before. It will also speed up the development of intelligent, proactive “next gen” documents, which will improve the productivity of Knowledge Workers around the world.

by William Hersch, MD
The Healthcare Blog