Standard Register Meets Customer Demands for Consistent Brand Look with Eight New Xerox iGen4 EXP Presses

ROCHESTER, N.Y. – Maintaining brand consistency is more important than ever as companies design marketing collateral for various sales channels – including local and regional offices, agents, franchisees, dealers and resellers. Standard Register(NYSE: SR) purchased eight iGen4® EXP Presses from Xerox Corporation (NYSE: XRX) to help deliver high-quality critical communication materials for their customers.  The Xerox presses are located in five Standard Register print centers across the U.S.  “It is one thing to say you can deliver high-quality, color-critical documents, but it is quite another to build a national footprint to ensure repeatable, sustainable, color-critical documents as Standard Register has done,” said Steve McDonell, vice president of manufacturing and sustainability, Standard Register. “We take our customers’ brand reputation seriously. With Xerox’s color technology, we can maintain the look they’ve invested in.”