By Melinda Emerson, author, speaker and small business coach
Ever since color television was invented in 1953, color has been critical to telling a visual story. Whether you are a start-up or established business, spending the extra money on color images or color ink may seem out of the question when you are launching a marketing campaign. But using color could mean the difference between whether you’re marketing materials get read, or tossed into file zero—the trash. Putting it simply, color gets noticed. Printing in color can improve retention, productivity and generate significant financial returns. A recent Xerox Color Survey reported that 76% of respondents said they could find information faster when printed in color. So as you think about developing collateral materials for your small business -- think color.
Here Are 5 Ways Color Can Improve Your Small Business:
Create a color logo: There are five common principles of logo design. A logo must be simple and memorable which means it is easy to recognize. A logo must also be versatile & appropriate. This means it can be scaled to any size and it must be right for your type of business. You wouldn’t use an elegant font for a pizza joint. Good logos feature something unexpected or unique without being over the top. An effective logo should be timeless and stand the test of time. Always use at least two colors in a logo and hire a professional to assist you. Your company name in a stylized font is NOT a logo.