R Booth Ltd Broadens Digital Print Capabilities With the Xerox 700

Uxbridge, UK, R Booth Ltd, the Cornish commercial printer, has invested in a Xerox 700 Digital Colour Press to support the company’s growing digital print division. Increased customer demand for short run, high-quality digital print has led to the commercial printer investing in a new Xerox printer. In a deal won by Xerox partner Portrayal, R Booth Ltd will also use the new device to expand its product portfolio and secure incremental business. A shift in customer demand towards digital print production and a need to maintain quality led to R Booth Ltd working closely with trusted Xerox channel partner, Portrayal, to identify the right technology for the business now and in the future.  After careful evaluation, R Booth Ltd and Portrayal matched the Xerox 700 Digital Colour Press to its business needs due to the machine’s output being far superior in quality compared to its competitors. Neil Richards, repro graphic manager at R Booth Ltd, said, “Although we are primarily a litho business, in recent years the demand for short-run digital printing has vastly increased. As a result, we looked to replace existing digital equipment with a machine that was robust enough to handle growing digital print volumes.  Thanks to our long-standing relationship with Portrayal, we were able to grow our family of production print equipment to include the Xerox 700 Digital Colour Press.”